Visual Designer specializing in brand identity, visual storytelling, and cohesive design systems.

Graphic Design︎︎︎
UX / UI︎︎︎
For Fun︎︎︎
About︎︎︎





 
Ivana is a Charlotte-based Visual Designer specializing in brand identity, visual storytelling, and cohesive design systems.




E-Commerce Website
Re-design for Urban Poppy

UX/UI
Information Architecture

Urban Poppy is a florist in Savannah, GA. Their beautiful brand and floral arrangements weren’t fully shining online, so I redesigned their website to better showcase their work. I approached it through information architecture, wireframing, design systems, and A/B testing to create a more intuitive and engaging experience.








DESIGN GOAL 
  • Create a meaningful and engaging e-commerce experience across the home and product pages that guides users toward key actions and drives business goals.

  • Use clear, organized systems and add personality to the site, making navigation intuitive while strengthening the brand to stand out from competitors.




CURRENT SITE MAP







ANNOTATIONS





REVISED SITE MAP







WIREFRAMES







HOME DESIGN PAGE

MY RE-DESIGNED HOME PAGE






PRODUCT PAGE RE-DESIGN

While designing the product page, I ran A/B tests to gather insights on the UI. This helped me understand the visual hierarchy and refine key features. I also received valuable feedback that I was able to incorporate into the final design


︎︎︎Test A

 










︎︎︎Test B







︎ Over 50% of the class chose Option A 





FINAL DESIGNS