is a multidisciplinary designer specializing in brand identity, visual storytelling, and thoughtful visual systems.


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Ivana is a Charlotte-based Visual Designer specializing in brand identity, visual storytelling, and cohesive design systems.








Peruvian-born, multidisciplinary designer based in Charlotte, NC. Working across graphic and visual design.

I work across graphic and visual design, building thoughtful systems that are rooted in concept and carried through with intention. My practice is driven by a love for typography and an interest in exploring different styles, pushing type to shape mood, identity, and experience.

With a background that moves between design, UX, and marketing, I approach projects with both sensitivity and strategy. My work spans from marketing materials to apparel design, creating cohesive visual worlds that are expressive, functional, and made to resonate.

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Contact: ivanaluciel@gmail.com