Fast Company Innovation Fest
3 weeks
This conceptual campaign for Fast Company's 2022 Innovation Fest draws inspiration from Swiss grids, creating clean, timeless layouts with type that’s easy to read and effortlessly guides the eye. To keep things exciting, I used bright, high-contrast colors and bold, playful titles that grab attention and appeal to people from all walks of life. I love how the layered text creates a soft blur effect, adding just enough depth and texture to make the designs feel dynamic and engaging.
HISTORICAL REFERENCE
Inspiration
This project takes inspiration from the Swiss International Style, which emphasizes clarity, functionality, and precision. At its core is the Swiss grid—a tool that brings structure and balance to every design. With a focus on typography, clean lines, and minimal elements, this approach creates visuals that are both timeless and effective, embodying the principle that design should communicate clearly and effortlessly.
"The Swiss style emphasizes a sense of order, simplicity, and legibility, achieved through the use of grids. It allows the designer to create a structure that can guide the viewer’s eye and clarify the message."
- Josef Müller-Brockmann
DESIGN SYSTEM
Brand Identity
