Bloom: Self-Care
10 weeks
OBJECTIVE
Many people do not devote the time needed for themselves elevating stress levels. There are hardly any resources that focus on personalized self-care, with time often being wasted researching helpful methods
CONCEPT
Bloom is an app that focuses on personalized self-care and positive mental health development. Customize your goal program, receive mental and exercise tips from a specialized team, and find an inclusive community.
Many people do not devote the time needed for themselves elevating stress levels. There are hardly any resources that focus on personalized self-care, with time often being wasted researching helpful methods
CONCEPT
Bloom is an app that focuses on personalized self-care and positive mental health development. Customize your goal program, receive mental and exercise tips from a specialized team, and find an inclusive community.
ROLE
UX Researcher, UI Designer, Visual Design Lead
UX Researcher, UI Designer, Visual Design Lead
RESEARCH
OPPORTUNITY AREA
PROTOTYPING & TESTING
CREATE
SECONDARY RESEARCH
Research
Post Covid-19 pandemic, over 75 percent of US adults felt as though wellness was more important than ever. 50 percent of adults planned to spend more money on self-care over the next 6 months and 45 percent said they already use a meditation app.
forbes.com
PRIMARY RESEARCH
Nearly three in five people will only practice self-care if they feel stressed. More than seven in 10 like to use self-care as a reward after a long, tough week. It is not seen as an everyday routine.
clevelandclinic.org
(70 responses)
(15 responses)
Through our interviews and survey responses, we realized that…
1. There still is a stigma about mental health, especially depending on age group.
2. There is a lack of knowledge on what self-care really is.
3. In a world where hustling and being “booked and busy” are the trend, people don’t feel like there is much incentive to take time for themselves.
Opportunity Area
Through affinity mapping, we consolidated our key insights and formed HMW statements.
How might we provide a self-care program based on your own specific needs?
How might we encourage users to learn more about themselves and want to take care of themselves more?
How might we provide a more comfortable environment for mental health topics to be discussed?
USER PERSONAS
How Might We develop an app that is centered around personalized self-care and continuous positive development?
Prototyping & Testing
We listed different features and functions, and implemented card sorting to help evaluate information architecture.
Based on the card sorting exercises, we developed a flow chart and applied it to 2 of the 3 personas created.
UI DESIGN
Led Continuous Refinement Through Iterative Usability Testing and Feedback…
KEY INSIGHTS:
•Needs more detail and specification
•More screens could help with the flow
•Overall good layout
•Settings should be placed differently
•Profile should have its own tab
• Easy to follow, didn’t get confused
